Lisa began working on Kuli Kuli while in the Peace Corps in Niger, West Africa. As a volunteer in her village’s health center, she gained a first-hand understanding of the common nutritional challenges faced in West African villages and how the moringa tree can play a role in helping to address those challenges.
At this time, she was struggling to get enough nutrition into her diet (she’s vegetarian). She started to talk to the local women about feeling fatigued and they introduced her to the leaves off a nearby moringa tree which they mixed with kuli kuli, a peanut based snack which Lisa then started to eat daily. These local women asked Lisa for help to sell the snack so that they could provide a sustainable income for themselves. She agreed to help them bring the product to America. It has since become the world’s leading Moringa brand!
Prior to Kuli Kuli, Lisa served as the Communications Director at Mosaic, wrote political briefings for President Obama in the White House, and worked at an impact investment firm in India.
The moringa tree is common in West Africa. So is hunger. In 2010, Lisa Curtis, a young Peace Corps worker in Niger, made a connection between the two that would lead to a superfood startup called Kuli Kuli.