CEO, startup founder, mentor, influencer, role model, wife and mother. Mar Alarcón, CEO and Founder of SocialCar, Spain’s leading peer-to-peer car rental company, is all of the above and more. Recently named one of EU-Startups’ 50 Most Influential Women in the Startup and Venture Capital Space, and an active board member of Barcelona Tech City, she’s a definitive figure in Barcelona’s tech and startup scene.