An experienced software programmer and product architect, Shama has developed a rare combined skillset of software development, technical architecture, product management and commercial strategy, built through extensive hands-on experience.
Her strong technical know-how to understand the design, engineering and business elements of products, complemented with her commercial experience in business strategy and building/managing teams, ensures a holistic point of view.
Shama has built agile and responsive web applications, as well as business intelligence and geospatial software with experience in both designing and leveraging big data systems.
She has hands-on entrepreneurial experience with designing, building and launching e-commerce businesses, including software development, customer experience design, inventory & logistics strategy (cold chain perishables), and marketing.
Shama’s current focus is her entrepreneurial mission to re-imagine the high protein food system for a Sunfed world.
New Zealand plant-based meat startup Sunfed Meats has taken wing in Australia as it rolls out its flagship chicken-free chicken in Coles stores across the country.