Liisa is the founder and CEO of Ignitia. When she first started Ignitia, she had one goal in mind – to develop a forecasting model that also worked in the tropics. Under the motto, “While the difficult takes time, the impossible just takes a bit longer,” she and her team conducted research for a number of years before a finally launching a commercial product for Ignitia. Liisa’s educational background includes Master degrees in both Physics and Meteorology. After university, she served as a visiting scientist at University of Washington for a few years. Currently, Liisa works on commercial strategy, partnership development, and managing the Ignitia team across 6 countries.