Rubies in the Rubble
- IndustryFood
- Year founded2012
- FounderJenny Dawsom Costa
- Globally spotted by Les Copeland
-
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About Us
The amount of perfectly OK fresh food that gets wasted because of imbalances in the food chain is shocking (see below). Equally shameful is the vast quantities of fruit and veg that gets binned because they don’t look so pretty. But really, can a carrot ever be ugly? Is a healthy apple ever not pretty enough? No, of course not, don’t be stupid. However, it takes a very special person to tackle this type of global nonsense and that person is Jenny Costa.
After securing an MA in Maths and Economics and picking up some serious financial expertise at Odey Asset Management, she founded Rubies in the Rubble. This wonderful food company takes all the magnificent ‘waste’ farm food that is deemed not good enough for the shops and makes a cracking array of relishes, chutneys, ketchups and much else besides.
Jenny – and her almost all-female team – have won so many awards for their condiments that we don’t have space to list them.
(Here’s a depressing snippet on food waste: According to the Food and Agriculture Organisation of the United Nations, roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tonnes — gets lost or wasted. In the UK alone, 7.2 million tonnes of food and drink is thrown away by households each year, leaving no appetite for leftovers!)
- Condiments
- Food Waste
- Produce
- Relishes
Les Copeland
Location: Oslo
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Rubies in the Rubble Features
Turning Our Waste Into Our Treasures
With consumers becoming more concerned about the environment, food and drinks producers are under pressure to be more resourceful and environmentally friendly when developing new products.
Rubies in the Rubble is continuing its mission to create ‘gourmet condiments with a conscience’ with the release of a new, sustainably-soured and 100% natural Tomato Ketchup.
Meet the Food Waste Warriors #1: Rubies in the Rubble
Working out of a portacabin in Spitalfields Market back in 2010, little did Jenny Dawson Costa know that Rubies in the Rubble would soon become one of the crown jewels in London’s growing movement fighting food waste.
Q&A: Jenny Costa, Rubies In The Rubble
Set up in 2011, Rubies in the Rubble saves surplus fruit and vegetable produce from the rubbish heap by turning it into delicious jams, relishes, chutneys, ketchups and other condiments.
Make Rubies in the Rubble, a Cocktail Made for Jenny Costa by Joe Hall of Satan’s Whiskers
Jenny's Rubies in the Rubble cocktail uses her ketchups in an innovate way, created as part of the Diplomats of a New Era campaign with Diplomático
Jenny Costa, Rubies in the Rubble, on Burgers, the FT and rabbits
Jenny Costa,Co-founder, Rubies in the Rubble, on selling burgers, ‘reading’ the FT and being like a rabbit
When Jenny Dawson Costa began selling chutneys made from waste food she didn’t always get a positive response from fussy Borough Market customers. “At the beginning we’d tell people our products are made from fruit and veg that would otherwise go to waste and you could see them going ‘eurgh’,” she says. But banish any thoughts of rummaging through the bins. Dawson Costa’s company Rubies in the Rubble has been turning surplus food into high-end chutneys and relishes since 2011, using fruit and vegetables usually thrown away before they reach supermarket shelves.
Turning Our Waste Into Our Treasures
With consumers becoming more concerned about the environment, food and drinks producers are under pressure to be more resourceful and environmentally friendly when developing new products.
Rubies In The Rubble Launches Sustainable Tomato Ketchup
Rubies in the Rubble is continuing its mission to create ‘gourmet condiments with a conscience’ with the release of a new, sustainably-soured and 100% natural Tomato Ketchup.
Meet the Food Waste Warriors #1: Rubies in the Rubble
Working out of a portacabin in Spitalfields Market back in 2010, little did Jenny Dawson Costa know that Rubies in the Rubble would soon become one of the crown jewels in London’s growing movement fighting food waste.
Q&A: Jenny Costa, Rubies In The Rubble
Set up in 2011, Rubies in the Rubble saves surplus fruit and vegetable produce from the rubbish heap by turning it into delicious jams, relishes, chutneys, ketchups and other condiments.
Make Rubies in the Rubble, a Cocktail Made for Jenny Costa by Joe Hall of Satan’s Whiskers
Jenny's Rubies in the Rubble cocktail uses her ketchups in an innovate way, created as part of the Diplomats of a New Era campaign with Diplomático
Jenny Costa, Rubies in the Rubble, on Burgers, the FT and rabbits
Jenny Costa,Co-founder, Rubies in the Rubble, on selling burgers, ‘reading’ the FT and being like a rabbit
Rubies In The Rubble: Meet The Londoner Reinventing Surplus Fruit And Veg As Jams And Chutneys
When Jenny Dawson Costa began selling chutneys made from waste food she didn’t always get a positive response from fussy Borough Market customers. “At the beginning we’d tell people our products are made from fruit and veg that would otherwise go to waste and you could see them going ‘eurgh’,” she says. But banish any thoughts of rummaging through the bins. Dawson Costa’s company Rubies in the Rubble has been turning surplus food into high-end chutneys and relishes since 2011, using fruit and vegetables usually thrown away before they reach supermarket shelves.
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