Since the internet has become the fabric of society, determined women have found success in business using social media platforms like Facebook and Instagram. The path to becoming a female entrepreneur can be hard, but the unique role social media plays in their business strategy is a key factor for success.
Madam C.J. Walker is one of the most storied business leaders in American history. Her life of philanthropy, entrepreneurship, and activism has empowered black women and families, and inspired black business owners for generations—even in the 21st Century. Despite her life being relegated to Black History Month bullet points, some of the most notable names in modern entrepreneurship have been inspired enough by her pioneering work to keep her legacy alive in elements of their own entrepreneurial ventures.
For startups, as for all small businesses, this is a time of great upheaval. In January 2019, Naj Austin launched her social wellness clubhouse for people of color in East Williamsburg, Brooklyn. Just over a year later, something unthinkable happened — the Coronavirus pandemic.
There's been a lot of talk these past years about the need to have more women in leadership roles, yet progress is slow. Why is that? I believe it is in part because we haven't gotten to the source of what's really getting in the way: our inherited bias. And I'm not just talking about the perception of women in the workforce, but the one we women
Women entrepreneurs are hugely underrepresented in the tech startup world. As reported by the New York Times, “Only 9 percent of apps are created by women; 10 percent of innovative start-ups were founded by women.” With such woefully low numbers, I wanted to know how to help more women entrepreneurs break into tech. Before providing some ideas here, we have to first understand what the challenges are.
Shanae Dixon works in sports partnerships for Instagram, but she never thought she'd end up working in tech or sports. Dixon, who's based in Instagram's New York office, was on her 3rd internship at a bank when she realized it wasn't a fit for her. An opportunity came up to work at Facebook, and the rest, she says, is history.