AWAN (As We Are Now)
- IndustryApparel & Fashion
- Year founded2018
- FounderAnette Miwa Dimmen
- Globally spotted by Babou Olengha-Aaby
-
Share-It-Forward
About Us
Why do women feel the need to change clothes when we come home? We believe that it is our need to let go of the day and feel free – belly out and all – just as we are.
With AWAN (As We Are Now), we want to change the way women feel in and about the clothes that they wear. We are creating a new dressing experience for women, with pieces that you can slip into once and wear all day. So flattering and comfortable, that you never want to take them off. Because getting dressed should feel that easy.
The AWAN wardrobe is a timeless collection to feel and be free in. Designed with intention, made in fabrics to feel good about, and produced sustainably with as little waste as possible.
There is an AWAN dress for every woman and body.
Babou Olengha-Aaby
Location: Oslo
Looking to diversify your sources of inspiration?
AWAN (As We Are Now) Features
Norsk Motemerke Sikrer Investering I En Kritisk Tid
AWAN: Det globale tidlig fase venture kapital fondet Antler har på tross av utfordrende tider valgt å investere i norske AWAN (As We Are Now) som eneste norske motemerke i sin portefølje.
Høsten 2018 lanserte Anette Miwa Dimmen loungewear-merket AWAN – As We Are Now, med fokus på komfortable kjoler du kan bruke døgnet rundt.
Lanserer Kjoler Med Insektsbeskyttelse
I fjor høst lanserte gründer Anette Miwa Dimmen, sitt eget livsstilsmerke, AW:AN. As We Are Now fokuserer på loungewear-kjoler med mål om at du skal føle deg fin og komfortabel, selv når du er hjemme og slapper av; Ja, som et slags motsvar til joggebuksen.
As We Are Now
Anette Miwa Dimmen often wondered why high quality, sustainable fabrics and materials were so hard to find in popular retail products for women. She realized that the link between innovation, design, sustainability and branding connecting smart products with modern women was missing.
Loungewear Har Ikke Forandret Seg Mye Siden 80-tallet
Anette Miwa Dimmen fulgte gründerdrømmen i voksen alder. Nå lanserer hun nytt, norsk livsstilsmerke.
For Hvert Barn Anette (39) Har Fått, Har Hun Startet Et Nytt Selskap
Jeg lager nattkjoler som du kan bruke 24/7. De er designet for å kunne sove i, men uten at den ser ut som en nattkjole, forteller seriegründer Anette Miwa Dimmen.
As We Are Now was born from founder Anette Miwa Dimmen’s desire to create a new kind of lifestyle brand with a holistic approach to fashion, lifestyle, design and sustainability. Having worked for ten years in an international design and manufacturing agency, Anette saw a gap in the market for a brand that connects feminine aesthetics and values with smart products and innovative fabrics.
As We Are Now (AW:AN)
Anette Miwa Dimmen has often wondered why the best quality fabrics and materials are rarely used in the most popular retail products for women. She realised that the link between innovation, design and branding that connects a smart product with modern women in a real way is often missing.
Creativetech: The Face Of The Future
Creative startups are scaling to unprecedented levels through the use of AI, AR, VR, and blockchain. These and other advanced technologies are fueling the growth of traditional industries such as architecture, arts and crafts, marketing and advertising, media and publishing, R&D, software and computer games.
Dress Collection With Integrated Insect Repellent
Do you spray yourself down with awful smelling and often toxic insect repellent to avoid mosquito bites? The stress of trying to avoid itchy mosquito bites is real!
Norsk Motemerke Sikrer Investering I En Kritisk Tid
AWAN: Det globale tidlig fase venture kapital fondet Antler har på tross av utfordrende tider valgt å investere i norske AWAN (As We Are Now) som eneste norske motemerke i sin portefølje.
Norsk Klesmerke Får Millionstøtte Fra Utenlandsk Investor
Høsten 2018 lanserte Anette Miwa Dimmen loungewear-merket AWAN – As We Are Now, med fokus på komfortable kjoler du kan bruke døgnet rundt.
Lanserer Kjoler Med Insektsbeskyttelse
I fjor høst lanserte gründer Anette Miwa Dimmen, sitt eget livsstilsmerke, AW:AN. As We Are Now fokuserer på loungewear-kjoler med mål om at du skal føle deg fin og komfortabel, selv når du er hjemme og slapper av; Ja, som et slags motsvar til joggebuksen.
As We Are Now
Anette Miwa Dimmen often wondered why high quality, sustainable fabrics and materials were so hard to find in popular retail products for women. She realized that the link between innovation, design, sustainability and branding connecting smart products with modern women was missing.
Loungewear Har Ikke Forandret Seg Mye Siden 80-tallet
Anette Miwa Dimmen fulgte gründerdrømmen i voksen alder. Nå lanserer hun nytt, norsk livsstilsmerke.
For Hvert Barn Anette (39) Har Fått, Har Hun Startet Et Nytt Selskap
Jeg lager nattkjoler som du kan bruke 24/7. De er designet for å kunne sove i, men uten at den ser ut som en nattkjole, forteller seriegründer Anette Miwa Dimmen.
Anette Miwa Dimmen | Founder Of As We Are Now
As We Are Now was born from founder Anette Miwa Dimmen’s desire to create a new kind of lifestyle brand with a holistic approach to fashion, lifestyle, design and sustainability. Having worked for ten years in an international design and manufacturing agency, Anette saw a gap in the market for a brand that connects feminine aesthetics and values with smart products and innovative fabrics.
As We Are Now (AW:AN)
Anette Miwa Dimmen has often wondered why the best quality fabrics and materials are rarely used in the most popular retail products for women. She realised that the link between innovation, design and branding that connects a smart product with modern women in a real way is often missing.
Creativetech: The Face Of The Future
Creative startups are scaling to unprecedented levels through the use of AI, AR, VR, and blockchain. These and other advanced technologies are fueling the growth of traditional industries such as architecture, arts and crafts, marketing and advertising, media and publishing, R&D, software and computer games.
Dress Collection With Integrated Insect Repellent
Do you spray yourself down with awful smelling and often toxic insect repellent to avoid mosquito bites? The stress of trying to avoid itchy mosquito bites is real!
Looking to diversify your sources of inspiration?
AWAN (As We Are Now) Talks
AWAN – Antler Stockholm second Demo Day
Looking to diversify your speakers programme?