Why do women feel the need to change clothes when we come home? We believe that it is our need to let go of the day and feel free – belly out and all – just as we are.
With AWAN (As We Are Now), we want to change the way women feel in and about the clothes that they wear. We are creating a new dressing experience for women, with pieces that you can slip into once and wear all day. So flattering and comfortable, that you never want to take them off. Because getting dressed should feel that easy.
The AWAN wardrobe is a timeless collection to feel and be free in. Designed with intention, made in fabrics to feel good about, and produced sustainably with as little waste as possible.
There is an AWAN dress for every woman and body.