Anette Miwa Dimmen
Apparel & Fashion

Anette Miwa Dimmen

Founder & CEO  of AWAN (As We Are Now)
Oslo, Norway
Mini Bio

Anette Miwa Dimmen is the entrepreneurial force behind the comfort-first fashion brand, AWAN (As We Are Now). In 2018 Anette spotted a gap in the market for a new type of clothing and dressing experience for women, without compromise between feminine style, comfort and sustainability. Easy to dress up or down according to personal style, occasion or body type, and as suitable for the couch as for the office.

On a journey towards circularity AWAN is committed to produce in the most sustainable premium fabrics available today, and only select fabrics with enhanced breathability and softness. The majority of their collection is made from Tencel ™ lyocell from Portugal – a biodegradable textile with significantly lower carbon footprint, and less water and chemical usage than for example cotton.

Speaker experience
Norsk Motemerke Sikrer Investering I En Kritisk Tid
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Elle - Apr 19, 2020
Norsk Motemerke Sikrer Investering I En Kritisk Tid

AWAN: Det globale tidlig fase venture kapital fondet Antler har på tross av utfordrende tider valgt å investere i norske AWAN (As We Are Now) som eneste norske motemerke i sin portefølje.

Written by: Ellen Hoiby
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