Healthy Roots Dolls

Healthy Roots is a crowdfunded toy company that creates dolls and storybooks that teach young girls of colour about natural hair care. Their victorious Kickstarter campaign exceeded its initial goal, ultimately raising $50,000. The company has since been on a mission to empower little brown girls through education, diversity and positive representation.

Beyond just painting a doll brown. Healthy Roots creates an educational play experience with curl care. 

Healthy Roots Dolls have a medley of facial features, skin tones, and hair textures that can be styled in countless ways. Their dolls have multiple interests and aspirations which exposes young girls to their own unlimited career potential. Our goal is to represent the voices of young girls in the toy industry with products that empower, educate and inspire self-love. Because when girls can’t find dolls that look like them, it negatively impacts their self-esteem. Their goal is to bring curl power to the toy aisle with products that reflect the diversity of our reality.