We’re a for-impact first, profit driven company on a bold mission to close the visibility gap for women in business globally: empowering the next billion women entrepreneurs, producers, manufacturers, business owners and leaders to show up, to be found, to be seen, to be discovered and to be recognised.
We are a company passionate about raising the visibility of female entrepreneurs and women-owned ventures because, we wholeheartedly believe that Visibility holds the key to unlocking access to growth opportunities for women in business. Specifically access to consumer markets and consumer capital.
Our longterm vision is to change the way we see business. One woman, one find, one company, one shoot, one profile, one industry at a time.
We are a company that sees and does things differently. We work at the intersection of Content/Publishing, Media and Tech. Leveraging the power of Imagery, Storytelling, Strategic Partnership and of the Crowd, we develop, create and produce visual content-driven solutions that delivery Visibility-as-a-Service to female entrepreneurs and their businesses globally and which minimises un/conscious bias and advocate for more mindfulness and diversity in business.
Our first Visibility-as-a-Service (VaaS) product includes:
Globally Spotted – a Discovery Search Engine (em)powering the growth of women-owned businesses and female entrepreneurs.
Globally Spotted is a ‘one-stop’ destination where consumers searching for ways to support the growth of women-owned and led companies can do so easily, by finding businesses, products, services, inspiration and buy into diversity. Buy women-owned.
Globally Spotted is not your typical search engine. We’re a discovery-led, impact-driven and a people-powered engine with a highly visual and editorial feel. We don’t use algorithms to power our search results, but instead engage and mobilise a crowdsourced community of global spotters to help us find, spot and map women-owned businesses from across the globe onto Globally Spotted.
Why Women, why now? Because it’s time. Because women represent the majority of the world’s population, 1.2 billion of the world’s active workforce, 75% of it’s unpaid care workers, they own and run over 200 million businesses worldwide, hold 70-80% of the global consumer purchasing power and represent a market opportunity greater than China and India combined. Yet, women continue to ‘show up’ short in every socio-economic metric that matters. Simply put women’s contribution remains under-valued, under-capitalised, un-recognised. And we’re on a mission to change that through the lens of visibility.
Why visibility matters? Because we believe that by closing the visibility gap for women in business globally, we can accelerate women’s economic participation by unlocking access to growth opportunities: Access to markets, to capital, to jobs, to networks, to visible role models as well as business and self-development opportunities and more.
And in doing so, we help unlock the multiplier effect of investing in women: Access to better education, healthcare, nutritional choices as well as lower poverty, infant mortality and the effects of climate change. Investing in raising women’s visibility doesn’t only make smart economics and business sense. It’s a win-win for all. So what will your contribution be?