Dolly Singh

In 2011, Dolly Singh was Director of Talent Acquisition for SpaceX, the aerospace company founded by Elon Musk. She hosted dozens of aspiring recruits each week and gave them a tour of the company’s main campus, which had nearly 1M square feet of space.

By 2011, she was clocking-up 3-4 miles of walking each day, almost always in high heels. One day, while beginning a factory tour, it struck her that given the brilliance all around her, maybe she could get some help to understand why her heels were such a pain.

In the 2 years that followed, she began to research the design and production of high heels. What she found was that high heels are a global industry worth more than $40bn each year, and yet high heels have been made much the same way for nearly a century.

As she says, ‘We spent almost 4 years developing and launching the first version of our technology which launched to rave reviews. Since then we have spent almost 2 years using customer feedback to further perfect our design’.

The shoes are astounding, a testament to her mission to empower the lifestyles of ambitious women through innovation and intelligent design.