Emily Brooke
Emily Brooke is cool – that’s a fact. More importantly, the products she helped developed are critical to the post-car world cities are trying to build
She is a British inventor, industrial designer and entrepreneur known for having developed the Beryl Laserlights used for the London bike rental scheme.
She developed the laser as part of a project in her final year at the University of Brighton and was entered into an entrepreneurship programme in Boston.
After graduating in 2011 she developed the project further by listing the concept on Kickstarter, gaining attention from Transport for London as well as securing funding from the family of Richard Branson.
Her firm – at that point called Blaze – was successful in securing support from Santander who now use the lights on all the bikes within the global Santander Cycles scheme. In May 2018, following a lawsuit from a US registered company also with the name Blaze, Brooke changed her company name to Beryl.
The name change is largely irrelevant. Her lights are great and Beryl has moved into the bike rental game in a variety of cities in the UK.
We wish her well. The world beckons.
Emily Brooke Features
Beryl Clocks Up 100,000 Rides
British bike share provider, Beryl, has hit a significant milestone of 100,000 rides completed across their schemes in the United Kingdom. The 100,000th rider took their cycle on Monday February 10th at 7:03 am, a time when most people were still warming themselves up after the wind and rain brought by Storm Ciara.
23 per cent of riders reportedly stated that they would have travelled by car had they not cycled with Beryl, in an end of trip survey – amounting to 23,000 avoided car journeys.
Product Design Alumni Emily Brooke Mbe Follows Up Laserlight With Pollution Detector
Emily Brooke MBE, Product Design graduate is developing an air quality device to alert cyclists to polluted areas as they ride. The device is one of a number of innovations being researched by Emily, Founder and Chairwoman of a technology company Beryl.
Meet Beryl: The New Bike Share Company Coming To Staten Island
Over the past year and a half, Staten Islanders have grown accustomed to the bright, red and green bicycles, provided by JUMP and Lime, that have lined the borough’s North Shore.
Beryl Bikes Boss Emily Brooke Wants City Workers To Get Into The Saddle
Workers in the City are being encouraged to get on their bikes, with the launch of a trial dockless cycle-hire scheme.
London’s Getting Another Dockless Bike – But This One Has Lasers
The woman behind the iconic bike light is back with a dockless bike startup that she says will fix the problems currently facing the fledgling industry
What's in a name? Ask Emily Brooke MBE, founder of Beryl, the bike accessories firm formerly known as Blaze, and she will tell you that it’s quite a lot actually.
How Emily Brooke, Creator Of The Laserlight, Rode The Ups And Downs Of Building Life-saving Bike Gear
As Beryl launches its third Kickstarter campaign, the founder reflects on the lessons she’s learned and why her priority is to make the product more widely accessible.
Blaze Becomes Beryl: How The “Bosch of Bikes” Turned A U.S. Lawsuit Into A Positive
“Safety is the biggest barrier for people who don't cycle,” British entrepreneur Emily Brooke tells Forbes. “You could be lit up like a Christmas tree, but if you’re caught in a vehicle's blind spot you can't be seen.”
Stories From The New Model: Interviews From Co Working Space In East London – Beryl Bikes
The fourth in our series of interviews with purpose-driven businesses, leading the charge towards better, more responsible, business. Meet Emily Brooke, co-founder of Beryl - the B Corp certified transport distruptor, working to build a better world by getting more people in cities on bikes.
On Your Bike
Startups Magazine speaks to two cycle-tech startups, Beryl and JIVR, working on solutions to tackle urban congestion and pollution.
Woman of the Week is Stylist’s weekly celebration of women who are making a difference to society. Here, we talk to Emily Brooke, founder and CEO of Blaze and the inventor of the Laserlight.
Beryl Clocks Up 100,000 Rides
British bike share provider, Beryl, has hit a significant milestone of 100,000 rides completed across their schemes in the United Kingdom. The 100,000th rider took their cycle on Monday February 10th at 7:03 am, a time when most people were still warming themselves up after the wind and rain brought by Storm Ciara.
100,000 Rides Completed On Beryl Bikes
23 per cent of riders reportedly stated that they would have travelled by car had they not cycled with Beryl, in an end of trip survey – amounting to 23,000 avoided car journeys.
Product Design Alumni Emily Brooke Mbe Follows Up Laserlight With Pollution Detector
Emily Brooke MBE, Product Design graduate is developing an air quality device to alert cyclists to polluted areas as they ride. The device is one of a number of innovations being researched by Emily, Founder and Chairwoman of a technology company Beryl.
Meet Beryl: The New Bike Share Company Coming To Staten Island
Over the past year and a half, Staten Islanders have grown accustomed to the bright, red and green bicycles, provided by JUMP and Lime, that have lined the borough’s North Shore.
Beryl Bikes Boss Emily Brooke Wants City Workers To Get Into The Saddle
Workers in the City are being encouraged to get on their bikes, with the launch of a trial dockless cycle-hire scheme.
London’s Getting Another Dockless Bike – But This One Has Lasers
The woman behind the iconic bike light is back with a dockless bike startup that she says will fix the problems currently facing the fledgling industry
The Leading Light: Emily Brooke On Cycle Lasers To Cleaning Up London’s Air
What's in a name? Ask Emily Brooke MBE, founder of Beryl, the bike accessories firm formerly known as Blaze, and she will tell you that it’s quite a lot actually.
How Emily Brooke, Creator Of The Laserlight, Rode The Ups And Downs Of Building Life-saving Bike Gear
As Beryl launches its third Kickstarter campaign, the founder reflects on the lessons she’s learned and why her priority is to make the product more widely accessible.
Blaze Becomes Beryl: How The “Bosch of Bikes” Turned A U.S. Lawsuit Into A Positive
“Safety is the biggest barrier for people who don't cycle,” British entrepreneur Emily Brooke tells Forbes. “You could be lit up like a Christmas tree, but if you’re caught in a vehicle's blind spot you can't be seen.”
Stories From The New Model: Interviews From Co Working Space In East London – Beryl Bikes
The fourth in our series of interviews with purpose-driven businesses, leading the charge towards better, more responsible, business. Meet Emily Brooke, co-founder of Beryl - the B Corp certified transport distruptor, working to build a better world by getting more people in cities on bikes.
On Your Bike
Startups Magazine speaks to two cycle-tech startups, Beryl and JIVR, working on solutions to tackle urban congestion and pollution.
Meet The Woman Who Uses Lasers To Save Cyclists’ Lives
Woman of the Week is Stylist’s weekly celebration of women who are making a difference to society. Here, we talk to Emily Brooke, founder and CEO of Blaze and the inventor of the Laserlight.
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Emily Brooke Talks
Innovative Businesses and Inspiring Start‑ups.
Mercedes-benz Eq Fellows: Emily Brooke
Emily Brooke – CEO & Founder of Blaze | Silicon Real
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