Bloomerent
- IndustryArt & Design
- Year founded2014
- FounderDanit Zamir
- Globally spotted by Babou Olengha-Aaby
-
Share-It-Forward
About Us
The commercial flower industry is a bit weird. Flowers last anywhere from 3-14 days. If you like flowers in your house, the hope is that they really will last up to two weeks. But quite a lot of flowers are bought for special events and occasions. These types of floral arrangements are expensive and frequent – many events around your town are ordering flowers for prime display at any given time.
The problem is that these event flowers are often discarded after just a few hours. This seems like a waste – financially and environmentally. The founder at Bloomerent, Danit Zamar, immediately saw problem when she was planning her own wedding – and the opportunity it threw her way.
Her thinking was quite simple – what if your event shares the flowers it orders with another event? This reduces waste, gives your blooms the longer life they deserve, and saves both parties money!
The result of it all is Bloomerent, a flower-sharing platform for event hosts. Bloomerent connects customers with florists in their area, allowing them to split the costs.
Here’s how it works? Host of ‘Event A’ orders floral arrangements with a curated florist on the Bloomerent platform. The florist lists the specific designs on the platform for the community to view and select. The host of ‘Event B’ sees the flowers displays being created and ‘opts in’ to Event A’s flowers – and off they go!
The florist does all delivery and pickup. They even clean and touch-up the bouquets so that they are as good as new for the sequential events. This even includes replacing wilted, broken, or missing flowers to ensure everyone’s a winner!
The whole business cycle is about ease of use, cost efficiency, and the sharing economy. All in an eco-friendly way.
Babou Olengha-Aaby
"Flower-sharing, circular economy, cost savings. What more is there to say. Simply genius concept. Would be great to see them scale their model outside the US. "
Location: Oslo
Looking to diversify your sources of inspiration?
Bloomerent Features
How to Save on Wedding Flowers
Danit Zamir founded Bloomerent, a marketplace for sharing event flowers, as a solo founder and CEO in 2014. But the company really bloomed when she brought on Julia Capalino as a cofounder and co-CEO in 2016.
The Benefits Of Having A Cofounder And Co-CEO
Danit Zamir founded Bloomerent, a marketplace for sharing event flowers, as a solo founder and CEO in 2014. But the company really bloomed when she brought on Julia Capalino as a cofounder and co-CEO in 2016. "I decided that I wanted a cofounder to join — someone who has an entirely different skill set than I do that would complement mine and help with the workload and taking Bloomerent to the next level," says Zamir.
Bloomerent: The Flower-sharing App
If you are married, or are currently in the process of planning a wedding, you understand just how expensive it can be to plan one. On average, a wedding can cost almost $30,000, and if you aren’t wealthy, that is a lot of money to spend for only a few hours.
This New Wedding Flower Service Will Save You So Much Money on Florals
Are you a bride with champagne taste on a Bud Light budget? Have you been dreaming of filling your wedding venue with peonies and roses, but when the florist gives you the rate, you run screaming? Girl, we gotchu.
‘Bloomerent’ Finds Wedding Flowers At A Discount, But There’s A Catch — They’re Used
NEW YORK (CBSNewYork) — It’s spring, and love is in the air — which means it’s also wedding season.
Now this is an idea that we desperately need in India! We have big fat weddings, and even the smallest wedding does not come cheap. There's so much to be done, and money, well, lets just say the more you can save, the better. But here is an awesome concept in the U.S, which allows couples to save big on one thing that's literally spotted in every wedding- the flowers.
Two Millennial Founders Are Saving Brides Thousands of Dollars With Flower Sharing
Launched in 2014, Bloomerent allows brides to share centerpieces across their wedding events for huge savings and increased sustainability. Brides love it, corporate event planners love it, and Bloomerent is growing like crazy.
A Genius Way To Make Sure Your Wedding Flowers Don’t Go To Waste
Brides and grooms often spend thousands on wedding flowers that are discarded at the end of the night, even if they’re still in perfectly good shape.
How 10 Small Business Owners Manage Work-Life Balance
Capalino: "Having a cofounder means that you have someone to keep you accountable. Danit and I handle different aspects of the business and we have a weekly meeting to check in on last week’s progress and report the next week’s goals.
Meet Bloomerent, The Sustainable Solution To Your Event Flowers
When Danit Zamir was planning her wedding 3 years ago, she couldn’t wrap her mind around the idea of spending thousands of dollars on flowers that would be thrown out in a few hours.
We talked shop with Danit Zamir and Julia Capalino on their partnership, building strategy together and sharing the same goal.
How to Save on Wedding Flowers
Career Profile: Danit Zamir And Julia Capalino, Bloomerent
Danit Zamir founded Bloomerent, a marketplace for sharing event flowers, as a solo founder and CEO in 2014. But the company really bloomed when she brought on Julia Capalino as a cofounder and co-CEO in 2016.
The Benefits Of Having A Cofounder And Co-CEO
Danit Zamir founded Bloomerent, a marketplace for sharing event flowers, as a solo founder and CEO in 2014. But the company really bloomed when she brought on Julia Capalino as a cofounder and co-CEO in 2016. "I decided that I wanted a cofounder to join — someone who has an entirely different skill set than I do that would complement mine and help with the workload and taking Bloomerent to the next level," says Zamir.
Bloomerent: The Flower-sharing App
If you are married, or are currently in the process of planning a wedding, you understand just how expensive it can be to plan one. On average, a wedding can cost almost $30,000, and if you aren’t wealthy, that is a lot of money to spend for only a few hours.
This New Wedding Flower Service Will Save You So Much Money on Florals
Are you a bride with champagne taste on a Bud Light budget? Have you been dreaming of filling your wedding venue with peonies and roses, but when the florist gives you the rate, you run screaming? Girl, we gotchu.
‘Bloomerent’ Finds Wedding Flowers At A Discount, But There’s A Catch — They’re Used
NEW YORK (CBSNewYork) — It’s spring, and love is in the air — which means it’s also wedding season.
Wish We Had In India: A Flower Sharing Startup For Weddings !
Now this is an idea that we desperately need in India! We have big fat weddings, and even the smallest wedding does not come cheap. There's so much to be done, and money, well, lets just say the more you can save, the better. But here is an awesome concept in the U.S, which allows couples to save big on one thing that's literally spotted in every wedding- the flowers.
Two Millennial Founders Are Saving Brides Thousands of Dollars With Flower Sharing
Launched in 2014, Bloomerent allows brides to share centerpieces across their wedding events for huge savings and increased sustainability. Brides love it, corporate event planners love it, and Bloomerent is growing like crazy.
A Genius Way To Make Sure Your Wedding Flowers Don’t Go To Waste
Brides and grooms often spend thousands on wedding flowers that are discarded at the end of the night, even if they’re still in perfectly good shape.
How 10 Small Business Owners Manage Work-Life Balance
Capalino: "Having a cofounder means that you have someone to keep you accountable. Danit and I handle different aspects of the business and we have a weekly meeting to check in on last week’s progress and report the next week’s goals.
Meet Bloomerent, The Sustainable Solution To Your Event Flowers
When Danit Zamir was planning her wedding 3 years ago, she couldn’t wrap her mind around the idea of spending thousands of dollars on flowers that would be thrown out in a few hours.
This Is Why Finding A Co-Founder Is One Of The Best Decisions You Could Make
We talked shop with Danit Zamir and Julia Capalino on their partnership, building strategy together and sharing the same goal.
Looking to diversify your sources of inspiration?
Bloomerent Talks
WII 058: Laurie Hartwell Reveals 5 Secrets to a Wedding Planner’s Success
WII 055: Danit Zamir Shares an Insider’s Perspective of the Wed-Tech World
The Oh Hell No Podcast
Renting Out Your Wedding Centerpieces
Startup helps nip rising wedding floral costs in the bud
Looking to diversify your speakers programme?